Dan Price announced in April 2015 that he would slash his CEO salary by roughly 90 percent so he could raise the salaries of his workforce (approximately 120 employees). By doing so, Price proposed that by 2017 everyone working for him would make at least $70,000 per year. To make this happen, his salary dropped from $1,000,000 to $70,000 per year—matching his employee’s minimum compensation. Price did this because he wanted his employees to have all they need. News of this generosity spread quickly because it is remarkable and unusual in corporate culture.