In 2013, a jet crashed in San Francisco, resulting in three tragic deaths. One young woman died not from injuries caused by the crash, but from being run over by a rescue vehicle that rushed to the scene. City authorities conducted an investigation and determined that the death was accidental and that the driver would not face criminal charges. But the board of the airline involved took a very different approach to this tragedy: They called a public press conference and bowed low in apology. Even though they may not have been individually responsible for the girl’s death, they felt…