The CEO quickly scanned the email from a company that makes and installs wooden doors. His community radio station needed new doors, but money was tight. Out of a sense of obligation, he hit the “reply” button and asked for a quote on a set of double doors. Moments later, he got a response. Turns out, Andrew hadn’t read the email all the way through to the end. The company had in fact offered the radio station a free set of doors!