I recently watched a thought-provoking TED (Technology, Education, and Design) talk where a street magician spoke on the power of misdirection. Our brains have difficulty focusing on two things at once, and magicians exploit this by drawing our attention to one thing so that we won’t notice that they’re doing something else. In the video, the speaker so dazzled the audience with a series of magic tricks that they failed to realize that he had actually changed his clothes during the performance!