During Valentine’s Day each year, nearly $18.6 billion dollars are spent—$1.6 billion of which is spent on candy and $4.4 billion spent on jewelry! We’re so driven by consumerism these days that we can come to believe that romantic love revolves around gifts. We can even begin to think that the best way to know if someone really cares about us is if they’re willing to buy something we want (and even better, something really expensive!).