In 2003, the 700-ton Old Man of the Mountain—a 40-foot-tall natural outcropping of granite ledges in the White Mountains of New Hampshire—crumbled and slid down to the base below. Some of the residents responded to the incident with deep emotional sadness and devastation. One man said that he had lost the oldest member of his family. Since the rocks rolled, local businesses have also seen tourist revenue take a tumble.