I leafed through the book, Can’t Be Bought (not the real title). The book told the challenging story of a megachurch pastor who realized he had built his ministry on marketing strategies rather than on Christ’s call. He decided he would no longer cater to the crowd but instead preach the cost of discipleship and let the chips fall where they may. Sadly, the book isn’t good. And on the last page, the publisher—apparently hoping to cash-in on the success of the book—offered T-shirts emblazoned with that catch phrase, Can’t Be Bought.